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Month: December 2022

How Nascar Makes Fans On Social Media Got Excited

You could hear on the news that Ty Gibbs has finally won the 2022 NASCAR Xfinity Series at such a young age. Nascar Ty Gibbs age today 20 years old, spectacularly won the race on the last lap by wrecking Brandon Jones, a member of his own team.

Speed triumphs, particularly when it comes to social media activation surrounding live athletic events like the Daytona 500. However, as organizations like NASCAR are demonstrating, combining interesting social media experiences with real-time coverage has grown to be a potent mix in boosting fan involvement.

Several engaging social media initiatives, like as the Hashtag 500, were introduced by NASCAR to enhance the Daytona 500 viewing experience (Open Link in new window). The Hashtag 500, created by Ogilvy & Mather New York, gave racegoers the chance to win items including a driver’s fire suit, a helmet, a steering wheel, a pair of Goodyear tires, and more.

Fans may follow @NASCAR on Twitter to learn more about the contest and associated hashtags, or they could watch the live race coverage on FOX. Every 20 laps, NASCAR held sweepstakes giveaways, each with its own hashtag, where the 500th participant was crowned the victor.

“Ready. Set. According to Jill Gregory, Senior Vice President of Marketing and Industry Services for NASCAR, “Race was designed around the basic human reality that all people love to race in some capacity, whether it’s in their backyards, on their bikes, or on the racetrack.

This campaign is unlike anything we’ve ever done since it motivates racing enthusiasts and provides opportunities for them to compete with other fans online.

With a promise to quadruple its Live Tale coverage of 2016 events, NASCAR and Snapchat established a collaboration to convey the story of what it’s like to attend the NASCAR race in addition to live coverage on Twitter, Vine, and Periscope. Each time an event took place, Snapchat selected and assembled Snaps from that event into a video stream that was broadcast worldwide as a NASCAR Live Story for 24 hours.

These alliances and promotions come after a record-breaking 2015(Open Link in new window), when NASCAR reached 4.1 billion(Open Link in new window) social impressions, an increase of 52%(Open Link in new window) from the previous year. NASCAR has more than 2.3 million followers on Twitter alone, and during the 2015 racing season, follower interaction climbed by 87%.

How Can This Campaign Teach You Something?

Live Events Provide a Potent Chance to Develop Virtual Fan Experiences

Why not use social media to provide people a memorable experience rather than merely reporting on an event in real time? Here, it’s important to enhance rather than replace the actual event. Nascar’s Hashtag 500 strikes the perfect notes of enhancing rather than taking over the experience of watching the race by mixing the sweepstakes and associated hashtags into the live broadcast and on Twitter.

Maintain Activations Adhering to Fan Interests

The Hashtag 500’s popularity was partly due to how well it matched the interests of NASCAR fans. For NASCAR collectors and super-fans alike, the opportunity to win merchandise directly from the racetrack is a potent motivation to engage.

Planning successful real-time or live event activations requires having a thorough grasp of your clients’ requirements, wants, and even wishes(Open Link in new window).

After The Event, Keep Up The Momentum

Real-time or live event activations can sometimes seem like overnight successes. With activations like the Hashtag 500, the potential and problem lies in how these campaigns maintain momentum beyond the event.

To promote social engagement throughout its season, NASCAR is using its social activations and partnerships. Aside from the information about Nascar Ty Gibbs age, which is right now is at 20, we should clap hard for Nascar innovative way that is using social media approach to make Nascar fans more excited.

Getting more information about sweepstakes participants and collecting their content and participation might help you build momentum (e.g., super fans vs. people who only enter sweeps).

By using this, an advocacy campaign may expand and bespoke groups can be made to whom to direct future information. Utilizing customer feedback and performance data to inform future specials and inventive executions will also keep customers coming back for more.